WordPress Zapier Integration: Automate Your Site

Published April 21, 2026

WordPress Zapier Integration

Zapier connects WordPress to over 6,000 apps, turning your site into the trigger or action in automated workflows. Form submissions can create CRM contacts, new posts can notify Slack, and WooCommerce orders can update spreadsheets — all without code.

Getting Started

Install the Zapier for WordPress plugin (by Uncanny Automator or WPForms) or use WPForms / Gravity Forms which have native Zapier integration. Connect your Zapier account. WordPress events then appear as available triggers in your Zap builder.

Popular WordPress Zapier Workflows

• Form → CRM: Contact form submission → Create contact in HubSpot/Salesforce/Pipedrive
• Form → Email list: Newsletter signup → Add subscriber to Mailchimp/ActiveCampaign
• New post → Social: Published post → Tweet + LinkedIn post + Facebook page update
• WooCommerce order → Spreadsheet: New order → Row in Google Sheets for reporting
• User registration → Slack: New WordPress user → Slack notification to sales channel
• Comment approval → Trello: Approved comment → Trello card for follow-up

Zapier vs Native WordPress Automation

Zapier is best for connecting WordPress to external third-party apps. For internal WordPress automation (email sequences, conditional logic, user tagging), FluentCRM or Uncanny Automator are more powerful and don't incur per-task Zapier billing.

Webhook Alternative

WordPress can send webhooks directly to any endpoint. Use this for custom integrations with internal tools or APIs not on Zapier. The WP Webhooks plugin handles send and receive with no code.